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Thursday, 18 February 2016 15:46

John Willyard Recommends Terry Phillips

Kudos Willyard


"It would be the height of lunacy to think that there’s an audio exciter in the creative vein who possesses more depth, theatre of mind, joie de vie, passion, purpose, fun, realness, uniqueness, clutter-cutting abilities and time-tested performance than my friend Terry Phillips.

I know, because I’ve been on the receiving end of his brilliant copy all of this Century.  He’s raised the bar consistently through those years and he is now more than ever a pleasure to work with!

I recommend as well as commend him with all my enthusiasm. Book this man."

John Willyard - Voice for Broadcast

Published in Kudos
Tuesday, 09 February 2016 08:40

The Studio

Published in Blog
Sunday, 12 July 2015 05:32

Ryan Nelson

Terry LOVES radio!!  He truly enjoys creating and is fantastic about turning imaging from scrip to audio in a timely fashion!


Dealing with Terry makes me wish he was my neighbor and I could repay him by letting him borrow tools or I could feed his animals while he was out of town.


But he’ll just have to settle for cashing the checks we send him every month for doing an AWESOME job with our station imaging!

Published in Kudos
Tuesday, 27 January 2015 00:00

Why I Love Detroit

I often think of Detroit, and the Rodney Dangerfield of cities… Time to give respect, show the love, man up, and be proud of the Motor City…

I think sometimes the dred we hear in the local news, the negative way friends from out-of-state view our home, and the way national media covers Detroit and the Motor City with a clear spite makes us forget how great this town, and this state really are!

Sure we’ve had mayors who have not helped, some who have hurt… a lot, thanks Kwame. Oh yea and the feeling that American built stuff isn’t so good anymore. Well that’s all hogwash. So as one of the behind the curtain people here, I’m going on a little crusade. One of enlightenment, one for the good, no great stuff right here that even those who live here forget. Who knows, maybe, just maybe, if we start to be just a little more proud of the Motor City, a little more proud of this great state of lakes… MAYBE we can help make it even BETTER!

So, reason #1


This is the only place in the world where:

  • We see concept cars roll down the road!
  • Along with Random strange “Cars”
  • Where a caravan of next years cars circle the cities highways with manufacture plates
  • AND where we can see a 1965 Pontiac Trans Am (super rare) next to a 2010 Chevy Camaro at a random gas station!

I'd love to hear why you love YOUR TOWN... or the town your in now, and the imaging you've done there.  Tweet them to @fmprodguy, click the contact button above, or just email me.


Published in Blog

Sometimes that’s what I feel like I’m doing, selling Pickles to a Penguin. Sound strange?

Country imaging to start with is a bit of a Pickle, misunderstood by many, often described by referencing different formats, rather than talking about what it is, and how it communicates with the audience (the Penguin)...

Or, in my little corner of the world, the daily challenge of taking loose information (the Pickle), and writing, voicing (or getting a outside voice to read), and producing it quickly… from Making “Math Fun” in a Country Squared weekend (Thompson Square tickets), to producing my 301st Toby Keith imaging element, and trying to find a way to be different/fun every time and avoid topic burnout (NOT KIDDING, including 76 promos)… and keeping the focus on the ONE place it belongs… the listener.1

***Here is where we get to the Opinion part, feel free to have your own, and even email me with differences***

Whether it’s what Country Imaging “IS”, or the daily grind, to me it’s Pickles for a Penguin. Finding a way to tie things together. Finding a way to introduce things to the audience. And never forgetting to keep it fun. After all that’s why people listen.

Country imaging is NOT “CHR with a Twang”, or kinda like Hot AC… it’s a wonderful thing, where fart jokes and family values sit at the same table, where beers are for horses, grandma’s tell of good ole days, and songs about Dogs AND Homeboys, just work. The inspiration is in the life style, the music, the stories, and the people… Sure you can hear some neat things, cleaver lines, and get ideas from other formats. But Country Radio has a loyalty that CHR dreams of having, that Hot AC wishes for, because it’s DIFFERENT.

You see, I’m lucky; my CBS stations in Detroit give me a level of creative freedom that’s not only rare, it’s unheard of. I’m blessed. And if I have learned just one thing from selling Country Music to Detroit, it’s that Penguins can LOVE Pickles, you just need to speak their language…

Published in Blog
Tuesday, 27 January 2015 00:00

Can you Say March Madness?

YES it is True, the NCAA has Trademarks. You can’t say “March Madness”, you can’t put it in an email from your station, etc, just like the Super Bowl. And yes it’s always been that way. Although the last several years they have been ramping up their legal action. But confusion remains, because it’s more than March Madness you can not say, there’s lots of things you CAN NOT say in commercials OR promos… period.  Just like the Super Bowl, and the songs played on radio, there always remains the confused and/or misinformed client, sales person, and of course even production people… So here is the legal dope from real attorneys.*** Please see disclaimer below ***

You Can Not Use any of NCAA Trademarks. In sponsorships, marketing, and promotions, avoid using NCAA or team trademarks, or any related protected words, logos, copyrights ANYWHERE… On-Air, In Print, on your Station’s Website, email, or anything that could be considered from your station.  

Only official NCAA Corporate Partners and Corporate Champions have the right to participate in ticket giveaways, sweepstakes, and contests using any of the above. Even if your station purchased the tickets to a tournament game, or you GM is giving away “the tickets they bought” a judge won’t buy it. Any and ALL giveaway/sweepstakes/contest must be done in connection with an official NCAA Corporate Partner or Corporate Champion and must be approved by the NCAA and CBS.

Stations can only accept third party advertising that uses NCAA trademarks, logos and/or footage from official NCAA Corporate Partners or Corporate Champions.  Before accepting NCAA-related advertisements from third parties, please confirm that the advertiser is an official NCAA Corporate Partner or Corporate Champion.

Yes that means if you get a dub from across town saying you didn’t produce it won’t necessarily protect you.

Can a Jock talk about it?! Yes, yes, and No according to the NCAA. Your station must have obtained official press credentials to report “news” while the game is on-going.  When the games over, you can report the “news” of the game, the winner, the score, and “newsworthy” information from the game.

Questions? Please contact your Station Lawyer

*** Disclaimer: Although I did talk with more than one broadcast lawyer about this, the rules and guidelines are something YOUR station lawyer and company should guide you on. I’ve gone more towards the safe and legal end above and mean this blog as a public service to help the stations and production people (like you and me) better understand the dangers above. The question of IF they would catch you, is a risk I would not take and only you and your station can. I know stations and people in small towns that have been sent legal letters and major markets that had one slip by without notice. Better safe than sorry, better you know your risk… than have someone loose their job over it. ***

Published in Blog
Saturday, 27 December 2014 00:00

Linda Lee Recommends Terry Phillips

"Terry Phillips is a creative genius who utilizes his amazing talent and production skills to create the most cleverly written, produced and voiced spots, sweepers and promo's that I have ever heard. 

Terry's dedication and talent in producing has been the catalyst for WYCD in winning the CMA, ACM and Marconi Awards for 'Station Of The Year"! He clearly LOVES what he does and is one of the best in the radio business.

Grade: A+"

Linda Lee, Air Personality/Producer at CBS Radio's 99 point 5 WYCD Detroit

Published in Kudos
Saturday, 27 December 2014 00:00

David Graupner

"There are few people in the world that are as talented as Terry in the studio. Combine that with a great head for business and knack for working with people and you have a real winner in Terry. It's a pleasure to recommend Terry."

David Graupner, Semi-Professional Curmudgeon, former CEO of TM Studios

Published in Kudos
Saturday, 27 December 2014 00:00

Becky Brenner recommends Terry Phillips

Terry is one of the most creative and talented Imaging and production people out there.

In our collaborations for on-air content I always found him to be amazingly dedicated to top quality, fun and engaging imaging and production pieces. He was also always ready to share across stations and deliver at a moments notice.
Thanks Terry!

Becky Brenner, Partner at Albright & O'Malley & Brenner Consulting

Published in Kudos
Saturday, 27 December 2014 00:00

Ileana Landon recommends Terry Phillips

"As someone who has worked with Terry Phillips for many years. Terry always demonstrates professionalism, intelligence, and creativity in everything he does... (read more)

His productions are always of the highest quality all while managing to inject humor into what he does. Terry is the epitome of creativity. I highly recommend him and the work he does."

Ileana Landon, Megatrax Senior Division Manager Radio U.S. and LatAm

Published in Kudos
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