"It would be the height of lunacy to think that there’s an audio exciter in the creative vein who possesses more depth, theatre of mind, joie de vie, passion, purpose, fun, realness, uniqueness, clutter-cutting abilities and time-tested performance than my friend Terry Phillips.
I know, because I’ve been on the receiving end of his brilliant copy all of this Century. He’s raised the bar consistently through those years and he is now more than ever a pleasure to work with!
I recommend as well as commend him with all my enthusiasm. Book this man."
I often think of Detroit, and the Rodney Dangerfield of cities… Time to give respect, show the love, man up, and be proud of the Motor City…
I think sometimes the dred we hear in the local news, the negative way friends from out-of-state view our home, and the way national media covers Detroit and the Motor City with a clear spite makes us forget how great this town, and this state really are!
Sure we’ve had mayors who have not helped, some who have hurt… a lot, thanks Kwame. Oh yea and the feeling that American built stuff isn’t so good anymore. Well that’s all hogwash. So as one of the behind the curtain people here, I’m going on a little crusade. One of enlightenment, one for the good, no great stuff right here that even those who live here forget. Who knows, maybe, just maybe, if we start to be just a little more proud of the Motor City, a little more proud of this great state of lakes… MAYBE we can help make it even BETTER!
So, reason #1
WHY I LOVE DETROIT: NEW VS. USED
This is the only place in the world where:
I'd love to hear why you love YOUR TOWN... or the town your in now, and the imaging you've done there. Tweet them to @fmprodguy, click the contact button above, or just email me.
Sometimes that’s what I feel like I’m doing, selling Pickles to a Penguin. Sound strange?
Country imaging to start with is a bit of a Pickle, misunderstood by many, often described by referencing different formats, rather than talking about what it is, and how it communicates with the audience (the Penguin)...
Or, in my little corner of the world, the daily challenge of taking loose information (the Pickle), and writing, voicing (or getting a outside voice to read), and producing it quickly… from Making “Math Fun” in a Country Squared weekend (Thompson Square tickets), to producing my 301st Toby Keith imaging element, and trying to find a way to be different/fun every time and avoid topic burnout (NOT KIDDING, including 76 promos)… and keeping the focus on the ONE place it belongs… the listener.1
***Here is where we get to the Opinion part, feel free to have your own, and even email me with differences***
Whether it’s what Country Imaging “IS”, or the daily grind, to me it’s Pickles for a Penguin. Finding a way to tie things together. Finding a way to introduce things to the audience. And never forgetting to keep it fun. After all that’s why people listen.
Country imaging is NOT “CHR with a Twang”, or kinda like Hot AC… it’s a wonderful thing, where fart jokes and family values sit at the same table, where beers are for horses, grandma’s tell of good ole days, and songs about Dogs AND Homeboys, just work. The inspiration is in the life style, the music, the stories, and the people… Sure you can hear some neat things, cleaver lines, and get ideas from other formats. But Country Radio has a loyalty that CHR dreams of having, that Hot AC wishes for, because it’s DIFFERENT.
You see, I’m lucky; my CBS stations in Detroit give me a level of creative freedom that’s not only rare, it’s unheard of. I’m blessed. And if I have learned just one thing from selling Country Music to Detroit, it’s that Penguins can LOVE Pickles, you just need to speak their language…
His attitude focused on the team and how his contribution played into that overall success...that is a trait that every manager covets. I highly recommend Terry Phillips.... I enjoyed working with him and would appreciate working with him again if given the opportunity!
Zoe Burdine-Fly, VP / Market Manager at Townsquare Media
In our collaborations for on-air content I always found him to be amazingly dedicated to top quality, fun and engaging imaging and production pieces. He was also always ready to share across stations and deliver at a moments notice.
Becky Brenner, Partner at Albright & O'Malley & Brenner Consulting
"One of the most creative individuals I have had the opportunity to work with.
The best, and most talented imaging/production director I have had the pleasure of having on my team. Has a true understanding of how to create imaging that sizzles and makes a radio station have personality and sound great."
Brian Cleary, Program Directory 103.5 WEZL Charleston's Country, Clear Channel Radio
His diversity, fun-factor, turn-around time, understanding of the market and what The Dawg is all about has been impeccable. He has a willingness to put us first - as if we're his only client.
I appreciate the personal touches and look forward to many projects to come! Class act in my book."
Jeff "CrawDawg" Crawford
"The first time I recommended Terry it was purely based on the talent he exhibited on his audition tape....
It was a pleasure to alert clients to this talented person. He took that recommendation and his talent and walked through every door he encountered. He has the unique ability to not only write, but also produce and voice great imaging. The voice work is unique. He is a voice "actor." That is the talent that sets Terry apart from most of the other voices available. It's a pleasure to have this opportunity to once again recommend Terry."
Bob Glasco, Country Radio Specialist
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